Bagugu

A portable bag hook that keeps personal belongings off the floor through a compact, playful design inspired by monster-like characters.

Role: Product Designer

Timeline: Fall 25 (2 weeks)

Tools: Sketching, User Interviews, Woodshop, Physical Prototyping

Context: Academic project

Platform: Physical Product

Final Concept

Feedback revealed that additional features increased complexity without improving the core experience. The final design returned to a simple, portable hook while introducing a playful character-inspired form.

Baggu x Labubu

The Problem

Many public spaces lack convenient places to store personal bags, leaving them on the floor where they become inconvenient, dirty, or occupy valuable space. Bagugu explores a portable solution that is both functional and enjoyable to carry.

The Goal

Design a mobile experience that helps shoppers browse, order, and understand store conditions before and during their visit.

Iteration

The design explored integrating a MagSafe charger into the product, combining storage and charging into a single everyday object.

Concept Development

Initial Concept

The first concept focused on maximizing stability by increasing the hook's contact area and prioritizing compactness.

Final Design

Eyes: Keychain attachment

Teeth: Prevent bag straps from slipping

Curved Hook: Supports bags securely

Compact Body: Easy to carry every day

Everyday Use

Bagugu was designed to transition seamlessly between storage and use. Its compact form allows it to remain attached to a keychain or bag until needed, making it practical for everyday environments.

Perfect for:

  • Classrooms

  • Cafes

  • Home office

Keychain → Attach to table → Hang Bag → Declutter space → Cute and easy storage after use

Reflection

This project taught me the value of simplifying a design through iteration. Early concepts explored additional functionality, but critiques revealed that focusing on a single, well-executed purpose created a stronger product. By prioritizing portability, usability, and personality, the final design became both more functional and more memorable. Future iterations could explore interchangeable character designs and adjustable sizing to accommodate different table thicknesses.